frictionless funds for the web

Introducing the Web's Newest Error Code: 402

402: Payment Required

If you've browsed the web for long, you've probably encountered a 404 page not found error. Long specified, the 402 shows up when there is a mismatch between a site and user's monetization desires.

We believe the web is better with multiple ways to support content creators. Our easy-to-install technology generates 402 errors, enabling sites and consumers to start the monetization conversation.

402: Payment Required

If you've browsed the web for long, you've probably encountered a 404 page not found error. Long specified, the 402 shows up when there is a mismatch between a site and user's monetization desires.

We believe the web is better with multiple ways to support content creators. Our easy-to-install technology generates 402 errors, enabling sites and consumers to start the monetization conversation.

Publishers: Keep Your Readers (and Writers) Happy

Turn ad block into an opportunity for your publication

Get real metrics on how much of your readership is blocking ads, and how it is affecting your business.

Transition ad blockers back into ad-viewers, or give them alternatives to ads

Turn ad block into an opportunity for your publication

Listen to your readers. Get real metrics on how much of your readership is blocking ads, and how it is affecting your business.

Transition ad blockers back into ad viewers, or give them alternatives to ads.

Help Us Change the Web

FairTread is a startup headquartered in New York City.

1407 Broadway, 24th Floor, c/o TechStars

New York, New York 10018

We're in Beta. Stay in touch for updates.

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Are you a publisher interested in joining? Get in touch.